Your one-stop shop to Prime's brand assets & resources.
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Logos
all variants of our logo
Logo package
The wordmark font used is Aeonik Bold + Regular.
Please don't use any other version. If you see an old logo of PrimeDAO being used, flag it and let us know ;)
Fonts
Typeface, source and License
Headers
Our main font for headers is Aeonik.
The font has a wide range of different styles that allows you to create excellent font designs. The use of one or another style depends on the task you are doing.
Body text
Our main font for large bodies of text is Inter.
This Google Font allows you to display large bodies of text with a font optimised for legibility. We do not use a large number of styles for this font apart from paragraphs, which does not create additional difficulties.
Colors
Color palette names & hex codes
Global swatches
Primary: Magenta
#FF497A
Primary: Purple
#8668FC
Primary: Dark Purple
#15062d
Secondary:
Light Pink
#EBA7DA
Secondary:
Soft Purple
#A258A7
Secondary:
Yellow
#FFF619
Secondary:
Dark YellowSoft Purple
#FFCE3D
Secondary: Medium Grey
#9398A8
Secondary:
Soft Grey
#DCDAE5
Secondary:
Light Grey
#F9F6F9
Gradients
Gradient 1
#8668FC -> #A258A7
Gradient 2
#15062d > #2d0620
Gradient 3
#15062d > #2a204a
Gradient 4
#A258A7 > #A258A7
Gradient 5
#A258A7 > #8668FC
Gradient 6
#dcdae5 > #9398a8
Gradient 7
#dcdae5 > #f9f6f9
Pitch Decks
All past & present pitch decks
Graphics
infographics, icons, illustrations, animations
Backgrounds
.png)
Isometric Lines
Infographics
Lottie Files
Photos & Illustrations
photographic and illustrative imagery
Illustrations
Typography
Headings and text styles
Headings
Huge Title - H1
Big Title - H2
Title - H3
Title - H4
Title - H5
Title - H6
Text types
Caption - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Text Large - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Text Default - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Hint - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Block quotes
Block Quote
Rich Text
H1 Huge Title
H2 Big Title
H3 Title
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Unordered list
- unordered list item
- unordered list item
- unordered list item
Ordered list
- ordered list item
- ordered list item
- ordered list item
blockquotes
Buttons
Buttons and links
Switcher
Dropdown
Label
Lists
Ordered and unordereD
Ordered list
- list item 1
- list item 2
- list item 3
Unordered list
- list item 1
- list item 2
- list item 3
Forms
Form components
Input
Select
Textarea
Checkbox
Tabs
Tab component
Tabs
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Tab switchers
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Progress
progress bar
Progress bar small
Progress bar with number
Modal window
modal component
Modal
Note!
Correct
NOT correct
Help Links
Webflow guides